25
Sep
Brand personality refers to the set of human-like characteristics and qualities attributed to a brand. It involves creating a distinct identity for the brand that reflects its values, traits, and behaviors, similar to how individuals have unique personalities. Brand personality helps shape the way customers perceive and relate to the brand, fostering emotional connections and influencing their attitudes and behaviors. Characteristics of Brand Personality: Archetypes: Brand personality often aligns with specific archetypes or character types that resonate with the target audience. Common archetypes include the Hero, the Rebel, the Caregiver, the Explorer, the Sage, and many more. Each archetype represents…