Radley

Product portfolio management is the process of managing and adapting a company or organization's existing products. This is an important part of the overall marketing and business strategy. Product portfolio analysis : Evaluate and analyze the performance of each product in the portfolio. This includes identifying successful and unsuccessful products, analyzing profits, sales, assessing market share and feedback from customers. Determine strategy: Based on product portfolio analysis, the company can determine the appropriate strategy for managing existing products. This may include focusing on and growing successful products, optimizing or retiring ineffective products, and seeking opportunities to expand the product portfolio. New product development : Product portfolio…

Product management at different stages and product management marketing are two important aspects of product development and marketing. Product management at different stages: Introduction phase : In this phase, the goal of product management is to create awareness and interest from potential customers. The company focuses on building the brand, creating expectations and exploring the market. Marketing focuses on introducing the product, explaining its features and benefits, and generating customer interest. Growth Stage: During this stage, the product begins to experience an increase in sales and demand. The company focuses on increasing market share, maximizing sales and building customer loyalty. Marketing strategies may include aggressive advertising,…

In product management and marketing, product lifecycle stages are often divided into five main stages: market research and analysis, product development, marketing and promotion, sales and distribution, and product lifecycle management. Market analysis and research: This phase focuses on understanding the market and customer needs. It is important to research the market, analyze competitors, and identify economic, social and technological factors affecting the product. Results from this phase help shape product strategy and identify target customers. Product Development: This phase involves the research, design and development of the product or service. Activities include identifying product features and benefits, building prototypes, testing and improving the product. The…