27
Nov
Omni-channel banking and seamless integration are key aspects of enhancing the customer experience in digital banking Omni-channel Banking: Omni-channel banking refers to providing a seamless and integrated experience to customers across multiple channels and touchpoints. This includes traditional channels like branches and call centers, as well as digital channels such as websites, mobile apps, and social media platforms. The goal is to ensure consistency in the customer experience regardless of the channel chosen by the customer. Channel Consistency: UI/UX design plays a crucial role in achieving channel consistency in omni-channel banking. The design elements, visual identity, and user interactions should…