20
Nov
Interpreting key metrics such as reach, engagement, and conversions is crucial for understanding the performance of your content strategy on Facebook and optimizing your Facebook marketing efforts. Reach: Total Reach: The total number of unique users who have seen any content associated with your page during a specific time period. Organic Reach: The number of unique users who have seen your content through unpaid distribution (e.g., appearing in their News Feed). Paid Reach: The number of unique users who have seen your content through paid advertising efforts (e.g., boosted posts or ad campaigns). Interpretation: Reach reflects the potential exposure of…