28
Dec
Let's delve deeper into brand extension, brand diversification, crafting brand strategy, and building a brand: Brand Extension:Brand extension refers to leveraging the existing brand name and equity to introduce new products or enter new markets. It involves taking the established brand's reputation, recognition, and customer loyalty and applying it to a new offering. Here are some key points to consider: Fit and Relevance: Ensure there is a logical and strategic fit between the existing brand and the extension. The extension should align with the brand's values, target audience, and brand positioning. Consumers should perceive a natural connection between the original…