19
Nov
Utilizing the Facebook Pixel for retargeting campaigns in Facebook Marketing can significantly improve your ad targeting and conversion rates. The Facebook Pixel is a small piece of code that you can place on your website to track user interactions and behavior. Install the Facebook Pixel: Set up the Facebook Pixel by accessing your Facebook Ads Manager and creating a new Pixel. Follow the instructions provided to generate the Pixel code. Place this code on all pages of your website, preferably in the header section. This allows the Pixel to start tracking user activity. Track Key Events: Define the specific actions…