16
Nov
When banks integrate their CRM (Customer Relationship Management) with their marketing automation system, there are a few things to keep in mind to ensure the efficiency and success of the integration process. Process design and compatibility : Before integration, it is necessary to clearly define the current marketing processes and create an overall design for the integrated system. Make sure your CRM and marketing automation systems are interoperable and can operate seamlessly. Data Sync : Ensure that customer data is accurately and completely synced between CRM and marketing automation systems. Information about customers, transactions, marketing activities and interactions needs to be updated and shared…