29
Nov
Digital banking in emerging markets presents unique challenges and opportunities, leading to innovative solutions tailored to the specific needs of these regions. M-Pesa - Mobile Money in Kenya: M-Pesa, launched by Safaricom in Kenya, revolutionized digital banking by making mobile money accessible to the unbanked population. Key features of this implementation include: Mobile Payments: Allowing users to transfer money, pay bills, and make purchases using their mobile phones, addressing the challenge of limited access to traditional banking services. Agent Network: Establishing a widespread network of agents, including small businesses and retailers, where users can deposit and withdraw cash, effectively extending…