08
Nov
In import-export activities, identifying potential markets and target customers is an important step to orient business strategy and optimize operational efficiency. Market research : Market research is an important method for gathering information about potential markets. You should learn about market size, growth rate, consumption trends, competition and other factors such as culture, policies and legal regulations in each market. SWOT Analysis : SWOT analysis helps identify strengths, weaknesses, opportunities and threats in each potential market. By evaluating these factors, you can find potential markets that match your business's capabilities and competitive advantages. Assess target customers: Identifying the characteristics and needs of target customers is…