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Let's delve deeper into developing brand architecture and portfolio management, crafting brand strategy, and building a brand: Developing Brand Architecture and Portfolio Management Brand Architecture: Brand architecture refers to the structure and organization of a brand portfolio. It defines the relationships and hierarchy between different brands within a company. There are three main types of brand architecture: Monolithic Brand Architecture: Also known as a "branded house" approach, this architecture uses a single master brand across all products or services. It emphasizes the strength and reputation of the overarching brand. Examples include Google and Virgin. Endorsed Brand Architecture: This architecture combines…